Great innovations require great problems.

Many innovation efforts fail to reach their objectives, not because of technology, but because they don’t address important and valuable problems.

This workshop introduces the Whiting School of Engineering’s structured innovation process to discover valuable problems—particularly those that may disrupt an industry or business model in the future.

Who should attend?

Chief Innovation Officers, Product Management, Product Development, Chief Strategy Officer, others involved in new offering planning and development.

Timing and Pricing

Sessions: ½ day, 2 day, and 4 day
Cost: contact us for prices