Great innovations require great problems.
Many innovation efforts fail to reach their objectives, not because of technology, but because they don’t address important and valuable problems.
This workshop introduces the Whiting School of Engineering’s structured innovation process to discover valuable problems—particularly those that may disrupt an industry or business model in the future.
Who should attend?
Chief Innovation Officers, Product Management, Product Development, Chief Strategy Officer, others involved in new offering planning and development.
Learning Outcomes
By the end of this workshop, participants will be able to:
- Apply the Whiting School of Engineering’s structured innovation process to systematically identify and prioritize innovation opportunities
- Identify valuable problems to solve: discover unmet needs and opportunities for innovation
- Use industry trends and future scenarios to anticipate market shifts and identify emerging areas of opportunity
- Generate creative and practical ideas for addressing identified problems
- Evaluate and select promising concepts by assessing risk, uncertainty, and strategic alignment
Format
1-4 day sessions
To schedule this workshop, please complete this form.