Marketing & Communications Minor

 

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The Marketing & Communications (M&C) program offers Johns Hopkins Arts & Sciences, Engineering, and Peabody students a broad array of courses designed to equip them to lead in the marketing and communications fields, and complements major courses of study in departments across campus. Students who opt to declare the minor will choose between two tracks: the Marketing Management track and the Integrated Marketing Communications track.* Courses are also open to students who choose not to declare the minor.

The Marketing Management track is geared towards students who wish to pursue a career in product or marketing management at a large-scale enterprise. This track emphasizes learning how to manage both the message and the financial impact of marketing campaigns, as well as how to manage a product line from development to launch.

The Integrated Marketing Communications track is designed for students who want to be more involved in the creative side of the marketing field, including areas such as advertising, public relations and social media. This track emphasizes forming marketing messages, and the production of creative content and deliverables for a variety of different industries.

*Elective tracks will be discontinued in fall 2020. Students matriculating into Johns Hopkins University fall 2020 or after will not select an upper-level elective track. Please see the Requirements section below for more information.

  • Q: What are the requirements for the M&C Minor?

    A: To complete the minor, students must take four core courses: Introduction to Business, Financial Accounting, Identifying and Capturing Markets, and Professional Writing and Communication. Additionally, students must choose from one of two tracks (Marketing Management or Integrated Marketing Communications) and take four upper level electives within their specified track.

    Q: Who can take M&C courses?

    A: M&C Courses are open to all Johns Hopkins Arts & Sciences, Engineering, and Peabody students.

    Q: Do I have to declare the M&C minor in order to take M&C courses?

    A: No. Students may choose to take only a course or two. They do not have to declare the minor.

    Q: What is the difference between the Marketing Management and Integrated Marketing Communications tracks?

    A: The Marketing Management track is geared toward students who wish to pursue a career in product or marketing management at a large-scale enterprise. This track emphasizes learning how to manage both the message and the financial impact of the marketing campaigns, as well as how to manage a product line from development to launch.

    The Integrated Marketing Communications track is designed for students who want to be more involved in the creative side of the marketing field, including areas such as advertising, public relations, and social media. This track emphasizes forming marketing messages, and the production of creative content and deliverables for a variety of different industries.

  • To complete the minor, students must follow the minor requirements in place during their year of matriculation. Please see the correct year’s academic catalog for an accurate list of requirements you must follow.

    Fall 2019 – Spring 2020

    Fall 2018 – Spring 2019

    Fall 2017 – Spring 2018

    Fall 2016 – Spring 2017

    Please note the following:

    • Only one course may be taken on an S/U basis
    • A C- or higher is the grade requirement for all M&C courses.
  • It is necessary that all students interested in the minor make an appointment to speak with a CLE Academic Program Coordinator to receive guidance about the program.

    1. Please complete a minor declaration form online by logging into your Student Information System (SIS) account, clicking the “Registration” tab, selecting “Online Forms,” and then “Declare a new major/minor.”

    2. Upon submission of the form, email cle@jhu.edu to set up a meeting with the academic program coordinator.

    3. During the meeting, the academic program coordinator will answer any questions you may have about the minor requirements and approve your declaration form.

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