Students in the Hopkins chapter of the American Marketing Association recently presented at the 40th Annual AMA International Collegiate Conference in New Orleans. The Hopkins students’ presentation focused on chapter best practices for professional development, and was received by an audience of 75. This year’s Conference was attended by over 1,700 marketers. For more…
Students in the CLE’s Advertising & Integrated Marketing Communication class recently launched its three-week marketing campaign for Jetpack, a student-to-student delivery service app that provides essential products to college students. The class’s full-service advertising agency, Hoptimize Advertising, aims to raise brand awareness for Jetpack on the Homewood campus by helping the company achieve 1,000…
This past Intersession, students in the course EN.660.150 (60) Media and PR in the Big Apple spent three days in New York City meeting with executives from firms such as AMC Networks, Sesame Workshop and Viacom. View all the photos from the trip on the CLE Facebook page!