David founded Tuscany Strategy Consulting in 2007 with the goal of building a consulting firm that delivers high-impact strategy from an operational perspective. For over twenty-five years, David has been involved in growth-oriented operating roles involving new market expansion, product launches, turnarounds, acquisitions, and startups. Throughout his career, David has developed analytic tools designed to improve decision making and align products with underlying customer needs. These tools focus on demand discovery, pricing, consumer switching behavior, product positioning, market efficiency, and value proposition design.
Since its founding, Tuscany has managed hundreds of client engagements in Education, Healthcare, Consumer Goods & Services, Business Services, and Information & Media. Originally located in the Tuscany-Canterbury neighborhood of Baltimore, the firm has developed a national client base serving leaders in corporations, universities, startups, and non-profit organizations.
Prior to founding Tuscany, David served as Vice President of Business Development for Laureate Education where he vetted business opportunities and later served as the Vice President of Admissions and Marketing for Kendall College in Chicago. While at Kendall, he launched the college’s undergraduate business program, developed international transfer programs, introduced in-person-online hybrid programs, and oversaw an enrollment increase from 550 to 1,500 students. Before joining Laureate, David served as Director of New Business Development for Educate, Inc., where he launched what became the nation’s largest supplemental education service offered under No Child Left Behind. Within three years from launch, this award-winning program reached over 25,000 students across 29 states. David has also served as Vice President of Product Management for Mindsurf Networks, Director of eLearning at Caliber Learning Network, and a Program Officer at the Abell Foundation. David began his career working in neuroscience at the Johns Hopkins University School of Medicine.
MBA The Kellogg Graduate School of Management
B.A. St. John’s College