The Center for Leadership Education’s Advertising and Integrated Marketing Communications class has partnered with Nodpod to increase awareness of their weighted sleep mask and explore the viability of the collegiate market.
The students created a full-service marketing agency, Next Hop Marketing, to conduct research, develop and implement a marketing strategy, and analyze the results of this integrated campaign. Over the last few weeks, they have implemented their campaign with events on the Homewood campus.
The Next Hop team during a promotional event for Nodpod on the Homewood campus.
“We are so excited for this opportunity to apply marketing skills and textbook concepts to this client project, and gain hands-on experience developing and implementing this campaign,” said Eunice Leung, a Chemical and Biomolecular Engineering sophomore and Co-CEO of Next Hop.
About Nodpod
Nodpod is a female-founded and owned sleep-wellness brand out of California offering award-winning weighted sleep products. A good night’s sleep is essential to overall health and wellbeing, and Nodpod’s products are not just products; they’re a lifestyle. Blending science-backed comfort with elevated, lifestyle-driven design, Nodpod’s products are available through Nodpod.com and leading retailers including Nordstrom, Bloomingdale’s, Ulta Beauty, Amazon, and more, making the brand accessible to customers nationwide. Beyond the product, Nodpod is committed to supporting mental health. The brand donates 1% of all Nodpod.com sales to mental health organizations such as To Write Love On Her Arms and The Art Therapy Project, helping fund programs that support emotional wellness and mental health awareness.