The Marketing & Communications (M&C) program offers Johns Hopkins Arts & Sciences, Engineering, and Peabody students a broad array of courses designed to equip them to lead in the marketing and communications fields, and complements major courses of study in departments across campus. Students who opt to declare the minor will choose between two tracks: the Marketing Management track and the Integrated Marketing Communications track.* Courses are also open to students who choose not to declare the minor.
The Marketing Management track is geared towards students who wish to pursue a career in product or marketing management at a large-scale enterprise. This track emphasizes learning how to manage both the message and the financial impact of marketing campaigns, as well as how to manage a product line from development to launch.
The Integrated Marketing Communications track is designed for students who want to be more involved in the creative side of the marketing field, including areas such as advertising, public relations and social media. This track emphasizes forming marketing messages, and the production of creative content and deliverables for a variety of different industries.
*Elective tracks will be discontinued in fall 2020. Students matriculating into Johns Hopkins University fall 2020 or after will not select an upper-level elective track. Please see the Requirements section below for more information.
Q: What are the requirements for the M&C Minor?
A: To complete the minor, students must take four core courses: Introduction to Business, Financial Accounting, Identifying and Capturing Markets, and Professional Writing and Communication. Additionally, students must choose from one of two tracks (Marketing Management or Integrated Marketing Communications) and take four upper level electives within their specified track.
Q: Who can take M&C courses?
A: M&C Courses are open to all Johns Hopkins Arts & Sciences, Engineering, and Peabody students.
Q: Do I have to declare the M&C minor in order to take M&C courses?
A: No. Students may choose to take only a course or two. They do not have to declare the minor.
Q: What is the difference between the Marketing Management and Integrated Marketing Communications tracks?
A: The Marketing Management track is geared toward students who wish to pursue a career in product or marketing management at a large-scale enterprise. This track emphasizes learning how to manage both the message and the financial impact of the marketing campaigns, as well as how to manage a product line from development to launch.
The Integrated Marketing Communications track is designed for students who want to be more involved in the creative side of the marketing field, including areas such as advertising, public relations, and social media. This track emphasizes forming marketing messages, and the production of creative content and deliverables for a variety of different industries.
To complete the minor, students must follow the minor requirements in place during their year of matriculation. Please see the correct year’s academic catalog for an accurate list of requirements you must follow.
Please note the following:
- Study abroad credits must be pre-approved by the program director. Email [email protected] to request a review and include all relevant syllabi. After receiving approval, please contact your minor advisor to complete the study abroad pre-approval form.
- Only one course may be taken on an S/U basis.
- A C- or higher is the grade requirement for all M&C courses.
- If you are seeking an exception to a minor requirement, please complete an substitution/exception waiver.
1. Please complete a minor declaration form online by logging into your Student Information System (SIS) account, clicking the “Registration” tab, selecting “Online Forms,” and then “Declare a new major/minor.”
2. Upon submission of the form, students can schedule a meeting with the minor advisor, Corale Roten, to discuss their course plan and the minor requirements: https://calendly.com/croten1/.