Mat Sci Senior’s Upcycling Project is Making Success “The New Norm” in 2020

February 10, 2020

The New Norm Baltimore team has moved on to the TigerLaunch finals

Materials Science & Engineering senior Lauren Choi and her team of student engineers are starting 2020 with a bang!

First, The New Norm Baltimore project was accepted to the Fast Forward U Accelerator program which provides opportunities for student teams from across Johns Hopkins University to work towards progress on their ventures by collaborating with other teams. The cross-disciplinary initiative aims to build students’ skills, cultivate networks and connect them with other entrepreneurial students.

Then, on February 8th, The New Norm Baltimore team pitched their project to judges at the Princeton’s Regional TigerLaunch competition in New York City and were selected to move on to the final round of judging this April. Finals will take place at Princeton University in April and Choi and her team will be vying for prizes including $35k in funding, half a million dollars of Google Cloud Credit and networking opportunities with top venture capitalists. Judges for the contest also serve as mentors, assisting competitors in additional fundraising and include successful startup founders and VCs such as Sequoia Capital and Rough Draft Ventures.

The New Norm, is a project using modern materials science & engineering processes and a machine developed by the team to turn plastic recyclables like Solo cups into a filament that can be used to create fabric for clothing. The project’s mission (found on their website) includes the goal of creating a world where “all synthetic fibers are produced from recycled goods” with the outcome of making shopping in stores full of upcycled clothing so common for consumers, it reinvents “what people think is normal.”

Choi says while Princeton’s TigerLaunch competition is the biggest in the nation, her group is always looking for mentors and new funding opportunities as well as connecting with apparel companies for potential partnerships. The New Norm team is collecting Solo cups from student events around campus and you can learn more here about how to help. Join us in congratulating the New Norm Baltimore team and stay tuned for updates as the competition heats up.

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