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Enchante X

Project Description:

Enchante X is a mobile platform that revolutionizes online makeup shopping by combining ultra-realistic AR virtual try-on, AI-driven personalized recommendations, and seamless in-app retail. Users upload a selfie; AI analyzes their skin tone, facial features, and preferences to generate lifelike makeup previews that move naturally with their face. Curated product lists and direct purchase links eliminate guesswork, reduce returns, and boost confidence. With a freemium model, subscription tiers, affiliate commissions, and targeted advertising, Enchante X addresses the $61 billion U.S. beauty-ecommerce market and the $3.7 billion global AI beauty-tech sector. Designed for tech-savvy consumers aged 18–40, GLAMAI delivers truly effortless, engaging, personalized beauty experiences.

Project Photo:

Enchante X: A poster overview of our AI-powered AR makeup try-on and shopping app—showcasing the user journey, core technology, business model, market opportunity, consumer insights, financial feasibility (IRR 39%, 3.5 year payback), and competitive advantages in a single glance.

First page pf the app

Student Team Members

  • Yuxuan Duan
  • Jiayi Cai
  • Linda Xu
  • Yixiang Kong
  • Guyi Liang

Course Faculty

  • Sascha Cocron

Project Mentors, Sponsors, and Partners

  • MSIL