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Betel Nut Gum
- Program: Center for Leadership Education
- Course: EN.663.657 Innovation and Design
- Year: 2025
Project Description:
We propose a dual-layer stimulant gum that mimics the taste of betel nut without its harmful effects. Targeting India’s $6.1B areca market, our product replaces toxic ingredients with safe alternatives like magnesium hydroxide, caffeine, and ginseng. It offers a culturally familiar, health-conscious option to help users reduce dependence on betel nut.