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AR Virtual Fitting Mirror
- Program: Center for Leadership Education
- Course: EN.663.657 Innovation and Design
- Year: 2025
Project Description:
Fitura is an AR-powered virtual fitting mirror changing how people buy clothes online. By combining real-time 3D garment visualization with AI-powered sizing recommendations, Fitura enables users to virtually try on clothes on their phone, at home, or in a retail store before making a purchase. This helps to reduce returns, increase shopper confidence, and create a more personalized and sustainable shopping experience. Fitura is available to B2B customers such as fashion retailers and e-commerce platforms through Software-as-a-Service (SaaS) and smart mirroring integrations, as well as to B2C users through a free mobile app. Backed by user research and expert validation, our solutions stand out with dynamic 360° fitting, cross-brand size consistency, and multi-platform compatibility. Fitura is redefining the future of fashion with “try before you buy”.
Project Photo:
A cartoon-style illustration of a frustrated online shopper surrounded by returned clothing packages highlights the common problem of size mismatch and the need for smarter virtual fitting solutions.