![\"alumni_atypeatracker_thumb\"](\"http:\/\/dev.bcreativegroup.com\/jhuwse\/wp-content\/uploads\/2014\/05\/alumni_atypeatracker_thumb-300x202.jpg\"){kind=tracking}
\nTwo Whiting School alums are grabbing headlines with a new fitness tracker prototype called Atlas, which is expected to hit the market by the end of 2014.<\/p>\n
\u201cWe\u2019re targeting the fi t consumer. It\u2019s for those people who want to take it to the next level,\u201d says Peter Li MS \u201913, who has partnered with computer scientist Alex Hsieh \u201911.<\/p>\n
Atlas made its debut in January, when it was selected as one of 15 startups showcased at TechCrunch\u2019s CES Battlefield in Las Vegas. TechCrunch, CNN, and Fast Company have given the product a thumbs-up.<\/p>\n
Why the buzz? Atlas sets itself apart by using sensors to combine data from three axes along with your heart rate to determine which exercises you are doing, and how they are helping you burn fat, build muscle, and get leaner.<\/p>\n
\u201cNot only will Atlas say, \u2018You did 12 bicep curls,\u2019 says Li. \u201cBut it will be able to say, \u2018Good job! Those first two sets were A to A-minus. But on that last set you started cheating, your form was off.\u2019\u201d<\/p>\n
What\u2019s more, the tracker includes a crowd-sourcing platform that enables users to tap into a treasure trove of data from other users and fitness experts.<\/p>\n","protected":false},"excerpt":{"rendered":"
Two Whiting School alums are grabbing headlines with a new fitness tracker prototype called Atlas, which is expected to hit the market by the end of 2014. \u201cWe\u2019re targeting the fi t consumer. It\u2019s for those people who want to take it to the next level,\u201d says Peter Li MS \u201913, who has partnered with…<\/p>\n","protected":false},"author":4,"featured_media":532,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni","issue-summer-2014"],"acf":[],"yoast_head":"\n