{"id":232,"date":"2014-05-13T17:01:43","date_gmt":"2014-05-13T21:01:43","guid":{"rendered":"http:\/\/jhumag.dev.173.166.187.154.xip.io\/?p=232"},"modified":"2014-06-02T16:48:01","modified_gmt":"2014-06-02T20:48:01","slug":"toss-coin","status":"publish","type":"post","link":"https:\/\/engineering.jhu.edu\/magazine-archive\/2014\/05\/toss-coin\/","title":{"rendered":"Toss of the Coin"},"content":{"rendered":"\"alumni_tossofthecoin_thumb\"\n

Sometimes it\u2019s best not to be too far ahead of the market. That\u2019s the lesson Kanishk Parashar \u201903 learned when he launched a mobile application called SmartMarket in 2010. The technology was impressive\u2014consumers and merchants could do business with just their iPhones and iPads. Thousands of applications were downloaded. \u201cBut they could never find each other,\u201d Parashar realized. It was too much of a stretch to expect both sides to be early adopters.<\/p>\n

Parashar\u2019s new San Francisco\u2013 based venture, called Coin, relies on the merchants using the same conventional card-swiping technology as they do with credit, debt, gift, and loyalty cards. But consumers can upload all their various cards onto a single device, simplifying their payment. The product is being launched through a crowd-funding e\u001e ort. He expects the first products to be shipped this summer.<\/p>\n

Parashar also is counting on the wisdom of crowds to help Coin best meet consumer needs. Their input helps with the \u201cevolution\u201d of the product, he says. The potential customers\u2019 chief concern to date isn\u2019t a surprising one: Make sure the device is secure.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sometimes it\u2019s best not to be too far ahead of the market. That\u2019s the lesson Kanishk Parashar \u201903 learned when he launched a mobile application called SmartMarket in 2010. The technology was impressive\u2014consumers and merchants could do business with just their iPhones and iPads. Thousands of applications were downloaded. \u201cBut they could never find each…<\/p>\n","protected":false},"author":4,"featured_media":536,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni","issue-summer-2014"],"acf":[],"yoast_head":"\nToss of the Coin - JHU Engineering Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/engineering.jhu.edu\/magazine-archive\/2014\/05\/toss-coin\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Toss of the Coin - JHU Engineering Magazine\" \/>\n<meta property=\"og:description\" content=\"Sometimes it\u2019s best not to be too far ahead of the market. 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