{"id":28735,"date":"2021-06-22T18:37:43","date_gmt":"2021-06-22T22:37:43","guid":{"rendered":"https:\/\/engineering.jhu.edu\/cle\/academics\/marketing-and-communications-minor\/"},"modified":"2026-04-16T12:35:06","modified_gmt":"2026-04-16T16:35:06","slug":"marketing-and-communications-minor","status":"publish","type":"page","link":"https:\/\/engineering.jhu.edu\/cle\/academics\/undergraduate-studies\/marketing-and-communications-minor\/","title":{"rendered":"Marketing and Communications Minor"},"content":{"rendered":"<p>The Marketing &amp; Communications (M&amp;C) program offers Johns Hopkins Arts &amp; Sciences, Engineering, and Peabody students a broad array of courses designed to equip them to lead in the marketing and communications fields, and complements major courses of study in departments across campus. Students who opt to declare the minor will choose between two tracks:<span> <\/span><strong>the Marketing Management track<\/strong><span> <\/span>and<span> <\/span><strong>the Integrated Marketing Communications track.*<span> <\/span><\/strong>Courses are also open to students who choose not to declare the minor.<\/p>\n<p><strong>The Marketing Management track<\/strong><span> <\/span>is geared towards students who wish to pursue a career in product or marketing management at a large-scale enterprise. This track emphasizes learning how to manage both the message and the financial impact of marketing campaigns, as well as how to manage a product line from development to launch.<\/p>\n<p><strong>The Integrated Marketing Communications track<\/strong><span> <\/span>is designed for students who want to be more involved in the creative side of the marketing field, including areas such as advertising, public relations and social media. This track emphasizes forming marketing messages, and the production of creative content and deliverables for a variety of different industries.<\/p>\n<p>*Elective tracks will be discontinued in fall 2020. Students matriculating into Johns Hopkins University fall 2020 or after will not select an upper-level elective track. Please see the Requirements section below for more information.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Marketing &amp; Communications (M&amp;C) program offers Johns Hopkins Arts &amp; Sciences, Engineering, and Peabody students a broad array of courses designed to equip them to lead in the marketing&hellip;<\/p>\n","protected":false},"author":40,"featured_media":0,"parent":37,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"class_list":["post-28735","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing and Communications Minor - Center for Leadership Education<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/engineering.jhu.edu\/cle\/academics\/undergraduate-studies\/marketing-and-communications-minor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing and Communications Minor - Center for Leadership Education\" \/>\n<meta property=\"og:description\" content=\"The Marketing &amp; 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