{"id":21451,"date":"2025-11-03T16:01:58","date_gmt":"2025-11-03T21:01:58","guid":{"rendered":"https:\/\/engineering.jhu.edu\/ExecEd\/?post_type=course&#038;p=21451"},"modified":"2026-02-24T14:10:12","modified_gmt":"2026-02-24T19:10:12","slug":"certificate-program-product-management","status":"publish","type":"course","link":"https:\/\/engineering.jhu.edu\/ExecEd\/course\/certificate-program-product-management\/","title":{"rendered":"Certificate Program in Product Management"},"content":{"rendered":"\n<div class=\"gb-element-2172257a\"><div class=\"gb-container gb-container-01a1e0ed ctn-course-header\">\n\n<div class=\"gb-element-73a7478f\">\n<div class=\"gb-element-b5112b76\">\n<h1 class=\"gb-text gb-text-eb158f27\">Certificate Program in Product Management<\/h1>\n\n\n\n<p class=\"gb-text gb-text-3afb3b41\">Start anytime. Learn at your own pace.<\/p>\n\n\n<p class=\"gb-headline gb-headline-2afe6602 gb-headline-text\">Master the complete product management lifecycle \u2014 from concept to customer success.<\/p>\n\n\n<div>\n<div class=\"gb-element-bb841baf\">\n<div class=\"gb-element-8779fc51\"><div class=\"with_frm_style\"><a data-toggle=\"modal\" data-bs-toggle=\"modal\" data-target=\"#frm-modal-0\" data-bs-target=\"#frm-modal-0\" href=\"#\" class=\"btn btn-gold frm_button\">Start Now<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-28d9fa88\"><div class=\"with_frm_style\"><a data-toggle=\"modal\" data-bs-toggle=\"modal\" data-target=\"#frm-modal-1\" data-bs-target=\"#frm-modal-1\" href=\"#\" class=\"frm_button btn btn-navy\">Request&nbsp;Info<\/a>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-902dd913\">\n<div class=\"gb-element-7d409886\"><figure class=\"gb-block-image gb-block-image-0fd14a54\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/engineering.jhu.edu\/ExecEd\/wp-content\/uploads\/2025\/11\/diverse-business-team-meeting-at-table-2025-03-05-23-06-37-utc-300x200.jpg\" class=\"gb-image-0fd14a54\" alt=\"High angle view of creative business team at meeting table discussing project with smiling bald man listening to colleagues\" srcset=\"https:\/\/engineering.jhu.edu\/ExecEd\/wp-content\/uploads\/2025\/11\/diverse-business-team-meeting-at-table-2025-03-05-23-06-37-utc-300x200.jpg 300w, https:\/\/engineering.jhu.edu\/ExecEd\/wp-content\/uploads\/2025\/11\/diverse-business-team-meeting-at-table-2025-03-05-23-06-37-utc-1024x683.jpg 1024w, https:\/\/engineering.jhu.edu\/ExecEd\/wp-content\/uploads\/2025\/11\/diverse-business-team-meeting-at-table-2025-03-05-23-06-37-utc-768x512.jpg 768w, https:\/\/engineering.jhu.edu\/ExecEd\/wp-content\/uploads\/2025\/11\/diverse-business-team-meeting-at-table-2025-03-05-23-06-37-utc-1536x1024.jpg 1536w, https:\/\/engineering.jhu.edu\/ExecEd\/wp-content\/uploads\/2025\/11\/diverse-business-team-meeting-at-table-2025-03-05-23-06-37-utc-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n<div class=\"gb-container gb-container-a7fce55a\">\n\n<div class=\"gb-element-46e7fc69\">\n<p class=\"gb-text-29da99f3\"><span class=\"gb-shape\"><svg height=\"32px\" id=\"svg2\" version=\"1.1\" viewBox=\"0 0 32 32\" width=\"32px\" xml:space=\"preserve\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g id=\"background\"><rect fill=\"none\" height=\"32\" width=\"32\" x=\"1\" y=\"1\"><\/rect><\/g><g id=\"book_x5F_text\"><g><path d=\"M27.002,1v1.999h-2V5h2v28h-24c0,0-2,0-2-2V4.018c0-0.006-0.001-0.012-0.001-0.018C0.966,2.645,1.808,1.686,2.556,1.354    C3.294,0.992,3.918,1.004,4.002,1H27.002 M3.998,5C4,5,4.002,5,4.002,5h19V2.999h-19C4,3.005,3.97,2.997,3.853,3.018    c-0.115,0.019-0.274,0.06-0.404,0.125C3.196,3.314,3.035,3.353,3.002,4c0.015,0.5,0.134,0.609,0.272,0.743    c0.144,0.126,0.401,0.212,0.579,0.239C3.948,4.999,3.986,5,3.998,5 M5.002,31h20V7h-20V31\"><\/path><\/g><polygon points=\"7,23 7,21 19,21 19,23 7,23\"><\/polygon><polygon points=\"7,15 7,13 23,13 23,15 7,15\"><\/polygon><polygon points=\"7,19 7,17 23,17 23,19 7,19\"><\/polygon><\/g><\/svg><\/span><span class=\"gb-text\"><span>Engineering Management<\/span><\/span><\/p>\n\n\n\n<p class=\"gb-text-e70b6cca\"><span class=\"gb-shape\"><svg height=\"512\" viewBox=\"0 0 512 512\" width=\"512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><title><\/title><path d=\"M346.65,304.3a136,136,0,0,0-180.71,0,21,21,0,1,0,27.91,31.38,94,94,0,0,1,124.89,0,21,21,0,0,0,27.91-31.4Z\"><\/path><path d=\"M256.28,183.7a221.47,221.47,0,0,0-151.8,59.92,21,21,0,1,0,28.68,30.67,180.28,180.28,0,0,1,246.24,0,21,21,0,1,0,28.68-30.67A221.47,221.47,0,0,0,256.28,183.7Z\"><\/path><path d=\"M462,175.86a309,309,0,0,0-411.44,0,21,21,0,1,0,28,31.29,267,267,0,0,1,355.43,0,21,21,0,0,0,28-31.31Z\"><\/path><circle cx=\"256.28\" cy=\"393.41\" r=\"32\"><\/circle><\/svg><\/span><span class=\"gb-text\"><span>Online Self-Paced<\/span><\/span><\/p>\n\n\n\n<div class=\"gb-element-a1c1979d\">\n\n<\/div>\n<\/div>\n\n\n\n<p class=\"gb-text gb-text-62da73b0\">Instructor: <a href=\"#meet\">JJ Rorie<\/a><\/p>\n\n<\/div><\/div>\n<\/div>\n\n\n\n<ul class=\"gb-element-3b251fe0 no-margin-list\">\n<li class=\"gb-text-9df43b5f\"><span class=\"gb-shape\"><svg aria-hidden=\"true\" role=\"img\" height=\"1em\" width=\"1em\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg><\/span><span class=\"gb-text\">Designed and taught by <strong>JJ Rorie<\/strong><\/span><\/li>\n\n\n\n<li class=\"gb-text-8ef0cc7e\"><span class=\"gb-shape\"><svg aria-hidden=\"true\" role=\"img\" height=\"1em\" width=\"1em\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg><\/span><span class=\"gb-text\"><strong>LIVE<\/strong> monthly seminars and office hours<\/span><\/li>\n\n\n\n<li class=\"gb-text-5768d35b\"><span class=\"gb-shape\"><svg aria-hidden=\"true\" role=\"img\" height=\"1em\" width=\"1em\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg><\/span><span class=\"gb-text\">Engaging learning including video walkthroughs and <strong>hands-on activities<\/strong><\/span><\/li>\n\n\n\n<li class=\"gb-text-4ae8a500\"><span class=\"gb-shape\"><svg aria-hidden=\"true\" role=\"img\" height=\"1em\" width=\"1em\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg><\/span><span class=\"gb-text\">Satisfaction guaranteed. <strong>Explore the course with no risk.<\/strong><\/span><\/li>\n\n\n\n<li class=\"gb-text-b938d17a\"><span class=\"gb-shape\"><svg aria-hidden=\"true\" role=\"img\" height=\"1em\" width=\"1em\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg><\/span><span class=\"gb-text\"><strong>Save $300<\/strong> with the Certificate vs. buying courses separately<\/span><\/li>\n<\/ul>\n<\/div>\n\n<\/div>\n\n\n<div class=\"grid-course-body gb-element-8a21a8dd\">\n<div class=\"gb-element-6b1128d0\">\n<div>\n<p class=\"gb-text\">The Certificate in Product Management equips professionals with the frameworks, skills, and confidence to lead products and teams in today\u2019s fast-paced innovation landscape. Across three courses and a capstone project, you\u2019ll learn to conduct market research, develop customer intelligence, build and launch products, and <strong>lead with influence and strategic clarity.<\/strong><\/p>\n\n\n\n<p>Designed and led by <strong>JJ Rorie<\/strong>, an expert in product management and Associate Professor of the Practice at Johns Hopkins University, this program combines flexible online learning with live faculty seminars and guided feedback. JJ brings more than <strong>15 years of experience<\/strong> advising organizations such as Amazon Robotics, FedEx, and Verizon, and is the author of IMMUTABLE: 5 Truths of Great Product Managers and host of the Product Voices podcast.<\/p>\n\n\n\n<p>Learners complete the program with a <strong>portfolio-ready capstone<\/strong> project, demonstrating their ability to design, plan, and execute real-world product strategies that deliver measurable impact.<\/p>\n<\/div>\n\n\n\n<section id=\"powered\">\n<div class=\"gb-element-dd8fa489\">\n<h2 class=\"gb-text gb-text-2d12794a\">Powered by Engineering for Professionals<\/h2>\n\n\n\n<p class=\"gb-text gb-text-bba25b78\">The <strong>#1 Ranked Online Grad Program<\/strong> for Engineering Management by U.S. News &amp; World Report<\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-841f388f\">\n<div class=\"gb-element-f87a43e6\">\n<img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"341\" class=\"gb-media-a4d8b1d0\" src=\"https:\/\/engineering.jhu.edu\/ExecEd\/wp-content\/uploads\/2025\/04\/BOP27-GRAD-ENG-Mgmt-2025_OL-500.png\" alt=\"\" title=\"BOP27-GRAD-ENG-Mgmt-2025_OL-500\" srcset=\"https:\/\/engineering.jhu.edu\/ExecEd\/wp-content\/uploads\/2025\/04\/BOP27-GRAD-ENG-Mgmt-2025_OL-500.png 350w, https:\/\/engineering.jhu.edu\/ExecEd\/wp-content\/uploads\/2025\/04\/BOP27-GRAD-ENG-Mgmt-2025_OL-500-300x292.png 300w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/>\n<\/div>\n\n\n\n<p class=\"gb-text\">Johns Hopkins Engineering&#8217;s Executive and Professional Education delivers executive education courses from the same faculty and support team behind Johns Hopkins Engineering for Professionals, the nation&#8217;s #1 online, part-time graduate program in Engineering Management. <br><\/p>\n<\/div>\n<\/section>\n\n\n\n<div>\n<h2 class=\"gb-text yellow-pattern gb-text-4c82886f\">Earning Your Johns Hopkins University Certificate<\/h2>\n\n\n\n<p class=\"gb-text gb-text-8a92f8bb\">After completing the course content, you can successfully <strong>complete and submit a capstone project to earn your Certificate of Achievement<\/strong>. Apply what you\u2019ve learned to a real or simulated product challenge\u2014developing a product plan, go-to-market strategy, and executive-level presentation.<\/p>\n\n\n\n<div class=\"gb-element-00daa09d\">\n<div class=\"gb-element-8775b1c9\">\n<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"232\" class=\"gb-media-6f64b6f9\" src=\"https:\/\/engineering.jhu.edu\/ExecEd\/wp-content\/uploads\/2025\/03\/Lifelong-Learning-Sample-Certificate-540x417-1-300x232.png\" title=\"Lifelong-Learning-Sample-Certificate-540x417\" srcset=\"https:\/\/engineering.jhu.edu\/ExecEd\/wp-content\/uploads\/2025\/03\/Lifelong-Learning-Sample-Certificate-540x417-1-300x232.png 300w, https:\/\/engineering.jhu.edu\/ExecEd\/wp-content\/uploads\/2025\/03\/Lifelong-Learning-Sample-Certificate-540x417-1.png 540w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n<\/div>\n\n\n\n<div>\n<p class=\"gb-text gb-text-409943b3\">The project will be reviewed by JJ, who will provide feedback, which can be discussed further during live office hours.<\/p>\n\n\n\n<p class=\"has-small-font-size\"><em>The image is for illustrative purposes only. Actual certificate design subject to change,<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-425b2f84\">\n<p class=\"gb-text gb-text-2620bc21\"><strong>The Certificate combines JJ&#8217;s 3 sequential cybersecurity courses:<\/strong><\/p>\n\n\n\n<div class=\"gb-query-a9c4e797\"><\/div>\n\n\n\n<p class=\"gb-text\"><strong>into one bundle, saving you $300 off the cost of buying separately<\/strong><\/p>\n<\/div>\n\n\n\n<div id=\"guarantee\">\n<h2 class=\"gb-text gb-text-7b94ba07\">No Risk: Satisfaction Guaranteed<\/h2>\n\n\n\n<p class=\"gb-text\">Feel confident in your learning journey! If the certificate content is too advanced, not advanced <em>enough<\/em>, or simply doesn\u2019t meet your expectations, we\u2019ve got you covered with our money-back guarantee. <strong>Just contact our team within 7 days from purchase to receive a full refund\u2014no questions asked.<\/strong><\/p>\n<\/div>\n\n\n\n<div id=\"meet\">\n<div class=\"gb-element-6fd20c21\">\n<div class=\"gb-element-f6e8d27a\">\n<h2 class=\"gb-text gb-text-6d2573e8\">Meet Your Instructor<\/h2>\n\n\n\n<h3 class=\"gb-text gb-text-3dad39e4\">JJ Rorie<\/h3>\n\n\n\n<p class=\"gb-text gb-text-05becbb4\"><em>Johns Hopkins University<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-a8e5c9d4\">\n<div>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/engineering.jhu.edu\/ExecEd\/wp-content\/uploads\/2025\/11\/JJRorieHeadshot2025.jpg\" alt=\"Image of a professional woman in a pink suit smiling\" class=\"wp-image-21466\" srcset=\"https:\/\/engineering.jhu.edu\/ExecEd\/wp-content\/uploads\/2025\/11\/JJRorieHeadshot2025.jpg 1000w, https:\/\/engineering.jhu.edu\/ExecEd\/wp-content\/uploads\/2025\/11\/JJRorieHeadshot2025-300x300.jpg 300w, https:\/\/engineering.jhu.edu\/ExecEd\/wp-content\/uploads\/2025\/11\/JJRorieHeadshot2025-150x150.jpg 150w, https:\/\/engineering.jhu.edu\/ExecEd\/wp-content\/uploads\/2025\/11\/JJRorieHeadshot2025-768x768.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n\n<p class=\"gb-text gb-text-d2dbc389\"><strong>JJ Rorie<\/strong> is a leading authority in product management, known for helping companies and organizations foster innovation and elevate their product practices. She serves as <strong>Associate Professor of the Practice at Johns Hopkins University\u2019s Whiting School of Engineering<\/strong>, where she leads the Product Management curriculum and teaches graduate courses in leadership, innovation, and customer discovery. JJ is also the <strong>Founder and CEO of Shyft PM<\/strong> and author of <em>IMMUTABLE: 5 Truths of Great Product Managers<\/em>. With more than 15 years of experience advising and training teams at organizations such as <strong>Amazon Robotics, FedEx, Verizon, and Bloomberg<\/strong>, she brings deep industry insight to her teaching. JJ also hosts the <em>Product Voices<\/em> podcast, featuring conversations with thought leaders on the evolving craft of product management.<\/p>\n<\/div>\n\n\n\n<h4 class=\"gb-text gb-text-656c578a\"><strong>JJ is Here to Help!<\/strong><\/h4>\n\n\n\n<p class=\"gb-text\">Questions about course content? Looking for insight on market research or go-to-market strategy? <strong>Stop by monthly Zoom office hours<\/strong> to talk with JJ and fellow students about what you&#8217;re learning in the course and product management.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div>\n<h2 class=\"gb-text gb-text-ae67def5\">Prerequisites <\/h2>\n\n\n\n<p class=\"gb-text\">There are <strong>no formal prerequisites required<\/strong>\u2014this course welcomes professionals from business, engineering, design, or other backgrounds. To get the most from the course, we recommend:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A strong foundation in business fundamentals<\/li>\n\n\n\n<li>Familiarity with basic spreadsheet\/data tools (e.g., Excel or Google Sheets)<\/li>\n\n\n\n<li>Comfort engaging in cross-disciplinary conversations (marketing\/engineering\/design)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div id=\"course-summaries\">\n<h2 class=\"gb-text gb-text-fa777f5a\">Course Summaries <\/h2>\n\n\n\n<div class=\"gb-tabs\" data-opened-tab=\"1\">\n<div class=\"gb-tabs__menu gb-tabs__menu-5a9db540\" role=\"tablist\">\n<div tabindex=\"0\" class=\"gb-tabs__menu-item tab-menu-item gb-tabs__menu-item-a5455cb8 gb-block-is-current\" role=\"tab\" id=\"gb-tab-menu-item-a5455cb8\">\n<span class=\"gb-text\">1. Fundamentals of Product Management<\/span>\n<\/div>\n\n\n\n<div tabindex=\"0\" class=\"gb-tabs__menu-item tab-menu-item gb-tabs__menu-item-85c34264\" role=\"tab\" id=\"gb-tab-menu-item-85c34264\">\n<span class=\"gb-text\">2. Product Development &amp; Go-To-Marekt Execution<\/span>\n<\/div>\n\n\n\n<div tabindex=\"0\" class=\"gb-tabs__menu-item tab-menu-item gb-tabs__menu-item-2ce1003f\" role=\"tab\" id=\"gb-tab-menu-item-2ce1003f\">\n<span class=\"gb-text\">3. Leadership, Strategy, and Innovation in Product Management<\/span>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-tabs__items yellow-pattern gb-tabs__items-594964c6\">\n<div class=\"gb-tabs__item gb-tabs__item-72e04ccc gb-tabs__item-open\" role=\"tabpanel\" id=\"gb-tab-item-72e04ccc\">\n<div class=\"gb-element-7b6f6b45\">\n<div>\n<p class=\"gb-text gb-text-feac8092\"><strong>You&#8217;ll learn:<\/strong><\/p>\n\n\n\n<ul class=\"gb-element-ee413dde\">\n<li class=\"gb-text\"><strong>Lifecycle Analysis:<\/strong> Evaluate a product through its stages of growth, maturity, and decline<\/li>\n\n\n\n<li class=\"gb-text\"><strong>Market &amp; Competitive Research<\/strong>: Conduct an analysis to inform product positioning<\/li>\n\n\n\n<li class=\"gb-text\"><strong>Customer Intelligence:<\/strong> Develop personas and user journey maps that reveal key insights<\/li>\n\n\n\n<li class=\"gb-text\"><strong>Product Strategy Plan:<\/strong> Create a cohesive product strategy with vision, pillars, and measurable goals<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-tabs__item gb-tabs__item-3869dc64\" role=\"tabpanel\" id=\"gb-tab-item-3869dc64\">\n<div class=\"gb-element-1165f751\">\n<div>\n<p class=\"gb-text gb-text-580ea1ed\"><strong>You&#8217;ll learn:<\/strong><\/p>\n\n\n\n<ul class=\"gb-element-5947c518\">\n<li class=\"gb-text\"><strong>Product Design and Innovation Exercise:<\/strong> Apply design principles to build a concept that addresses real customer needs<\/li>\n\n\n\n<li class=\"gb-text\"><strong>Product Roadmap Creation:<\/strong> Build a 12\u201318 month roadmap with strategic milestones and measurable outcomes<\/li>\n\n\n\n<li class=\"gb-text\"><strong>Go-To-Market Plan:<\/strong> Design a launch strategy integrating marketing, distribution, and performance metrics<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-tabs__item gb-tabs__item-bdcf1ebd\" role=\"tabpanel\" id=\"gb-tab-item-bdcf1ebd\">\n<div class=\"gb-element-aa9815aa\">\n<div>\n<p class=\"gb-text gb-text-d25515b7\"><strong>You&#8217;ll learn:<\/strong><\/p>\n\n\n\n<ul class=\"gb-element-8da69545\">\n<li class=\"gb-text\"><strong>Decision-Making Framework Application:<\/strong> Use real scenarios to assess trade-offs and make transparent, evidence-based choices<\/li>\n\n\n\n<li class=\"gb-text\"><strong>Innovation Culture Assessment:<\/strong> Evaluate your organization\u2019s approach to innovation and design strategies to strengthen it<\/li>\n\n\n\n<li class=\"gb-text\"><strong>Leadership Reflection:<\/strong> Analyze your leadership style and develop a plan for coaching, teaching, and building influence<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-tabs__item gb-tabs__item-1b9e9822\" role=\"tabpanel\" id=\"gb-tab-item-1b9e9822\">\n<p>Tab 4 content.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div>\n<h2 class=\"gb-text gb-text-a710e533\">Course Delivery and Support<\/h2>\n\n\n\n<p class=\"gb-text gb-text-69e09647\">The courses are delivered entirely online through the industry-leading Canvas Learning Management System. This system is supported by the same instructional design team behind Johns Hopkins&#8217; renowned Engineering for Professionals program, which serves thousands of online graduate students each year. <strong>Upon registration, you will receive an email with instructions to create your Hopkins Canvas account and access the videos, readings, files and quizzes. <\/strong><\/p>\n<\/div>\n<\/div>\n\n\n<div class=\"gb-container gb-container-079cd657\">\n<div class=\"gb-container gb-container-c066abdd\" id=\"sticky\">\n\n<p class=\"gb-text gb-text-e62f233e\"><strong>Certificate Program in Product Management<\/strong><\/p>\n\n\n\n<div class=\"gb-element-792e4ae5 sidebar\">\n<div class=\"gb-element-5fa3d6ea\">\n<div class=\"wp-block-button\"> <a href=\"#\" data-bs-toggle=\"modal\" data-bs-target=\"#frm-modal-0\" class=\"wp-block-button__link btn btn-gold cta-btn\">Start Now<\/a> <\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-9d58f917\">\n<div class=\"wp-block-button\"> <a href=\"#\" data-bs-toggle=\"modal\" data-bs-target=\"#frm-modal-1\" class=\"wp-block-button__link btn btn-navy cta-btn\">Request Info<\/a> <\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-51b8150b\">\n<div class=\"gb-element-9fd42988\">\n<div class=\"gb-element-19badac3\">\n<p class=\"gb-text-ffbc40b7\"><span class=\"gb-shape\"><svg height=\"32px\" id=\"svg2\" version=\"1.1\" viewBox=\"0 0 32 32\" width=\"32px\" xml:space=\"preserve\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g id=\"background\"><rect fill=\"none\" height=\"32\" width=\"32\" x=\"1\" y=\"1\"><\/rect><\/g><g id=\"book_x5F_text\"><g><path d=\"M27.002,1v1.999h-2V5h2v28h-24c0,0-2,0-2-2V4.018c0-0.006-0.001-0.012-0.001-0.018C0.966,2.645,1.808,1.686,2.556,1.354    C3.294,0.992,3.918,1.004,4.002,1H27.002 M3.998,5C4,5,4.002,5,4.002,5h19V2.999h-19C4,3.005,3.97,2.997,3.853,3.018    c-0.115,0.019-0.274,0.06-0.404,0.125C3.196,3.314,3.035,3.353,3.002,4c0.015,0.5,0.134,0.609,0.272,0.743    c0.144,0.126,0.401,0.212,0.579,0.239C3.948,4.999,3.986,5,3.998,5 M5.002,31h20V7h-20V31\"><\/path><\/g><polygon points=\"7,23 7,21 19,21 19,23 7,23\"><\/polygon><polygon points=\"7,15 7,13 23,13 23,15 7,15\"><\/polygon><polygon points=\"7,19 7,17 23,17 23,19 7,19\"><\/polygon><\/g><\/svg><\/span><span class=\"gb-text\"><span>Engineering Management<\/span><\/span><\/p>\n\n\n<\/div>\n\n\n\n<p class=\"gb-text-33b6fda5\"><span class=\"gb-shape\"><svg height=\"512\" viewBox=\"0 0 512 512\" width=\"512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><title><\/title><path d=\"M346.65,304.3a136,136,0,0,0-180.71,0,21,21,0,1,0,27.91,31.38,94,94,0,0,1,124.89,0,21,21,0,0,0,27.91-31.4Z\"><\/path><path d=\"M256.28,183.7a221.47,221.47,0,0,0-151.8,59.92,21,21,0,1,0,28.68,30.67,180.28,180.28,0,0,1,246.24,0,21,21,0,1,0,28.68-30.67A221.47,221.47,0,0,0,256.28,183.7Z\"><\/path><path d=\"M462,175.86a309,309,0,0,0-411.44,0,21,21,0,1,0,28,31.29,267,267,0,0,1,355.43,0,21,21,0,0,0,28-31.31Z\"><\/path><circle cx=\"256.28\" cy=\"393.41\" r=\"32\"><\/circle><\/svg><\/span><span class=\"gb-text\"><span>Online Self-Paced<\/span><\/span><\/p>\n\n\n\n<div class=\"gb-element-f592b55f\">\n\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"gb-text gb-text-a4f860ba\"><strong>No Risk: Explore the Certificate for 7 Days<\/strong><\/p>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Master the complete product management lifecycle \u2014 from concept to customer success.<\/p>\n","protected":false},"featured_media":21439,"template":"","format":[48],"meta":{"_acf_changed":false,"footnotes":""},"categories":[62],"company":[],"offering":[42],"class_list":["post-21451","course","type-course","status-publish","has-post-thumbnail","hentry","category-engineering-management","format-online-self-paced","offering-certificate"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Certificate Program in Product Management - Executive &amp; Professional Education<\/title>\n<meta name=\"description\" content=\"Master the full spectrum of product management\u2014from strategy to launch\u2014with Johns Hopkins\u2019 flexible online certification.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/engineering.jhu.edu\/ExecEd\/course\/certificate-program-product-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Certificate Program in Product Management - Executive &amp; Professional Education\" \/>\n<meta property=\"og:description\" content=\"Master the full spectrum of product management\u2014from strategy to launch\u2014with Johns Hopkins\u2019 flexible online certification.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/engineering.jhu.edu\/ExecEd\/course\/certificate-program-product-management\/\" \/>\n<meta property=\"og:site_name\" content=\"Executive &amp; Professional Education\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-24T19:10:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/engineering.jhu.edu\/ExecEd\/wp-content\/uploads\/2025\/11\/diverse-business-team-meeting-at-table-2025-03-05-23-06-37-utc-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"19 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/engineering.jhu.edu\\\/ExecEd\\\/course\\\/certificate-program-product-management\\\/\",\"url\":\"https:\\\/\\\/engineering.jhu.edu\\\/ExecEd\\\/course\\\/certificate-program-product-management\\\/\",\"name\":\"Certificate Program in Product Management - Executive &amp; Professional Education\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/engineering.jhu.edu\\\/ExecEd\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/engineering.jhu.edu\\\/ExecEd\\\/course\\\/certificate-program-product-management\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/engineering.jhu.edu\\\/ExecEd\\\/course\\\/certificate-program-product-management\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/engineering.jhu.edu\\\/ExecEd\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/diverse-business-team-meeting-at-table-2025-03-05-23-06-37-utc-scaled.jpg\",\"datePublished\":\"2025-11-03T21:01:58+00:00\",\"dateModified\":\"2026-02-24T19:10:12+00:00\",\"description\":\"Master the full spectrum of product management\u2014from strategy to launch\u2014with Johns Hopkins\u2019 flexible online certification.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/engineering.jhu.edu\\\/ExecEd\\\/course\\\/certificate-program-product-management\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/engineering.jhu.edu\\\/ExecEd\\\/course\\\/certificate-program-product-management\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/engineering.jhu.edu\\\/ExecEd\\\/course\\\/certificate-program-product-management\\\/#primaryimage\",\"url\":\"https:\\\/\\\/engineering.jhu.edu\\\/ExecEd\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/diverse-business-team-meeting-at-table-2025-03-05-23-06-37-utc-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/engineering.jhu.edu\\\/ExecEd\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/diverse-business-team-meeting-at-table-2025-03-05-23-06-37-utc-scaled.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"High angle view of creative business team at meeting table discussing project with smiling bald man listening to colleagues\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/engineering.jhu.edu\\\/ExecEd\\\/course\\\/certificate-program-product-management\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/engineering.jhu.edu\\\/ExecEd\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Courses\",\"item\":\"https:\\\/\\\/engineering.jhu.edu\\\/ExecEd\\\/courses\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Certificate Program in Product Management\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/engineering.jhu.edu\\\/ExecEd\\\/#website\",\"url\":\"https:\\\/\\\/engineering.jhu.edu\\\/ExecEd\\\/\",\"name\":\"Executive &amp; Professional Education\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/engineering.jhu.edu\\\/ExecEd\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/engineering.jhu.edu\\\/ExecEd\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/engineering.jhu.edu\\\/ExecEd\\\/#organization\",\"name\":\"Executive &amp; Professional Education\",\"url\":\"https:\\\/\\\/engineering.jhu.edu\\\/ExecEd\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/engineering.jhu.edu\\\/ExecEd\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/engineering.jhu.edu\\\/ExecEd\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/LL-header-logo-v2-e1750094828981.png\",\"contentUrl\":\"https:\\\/\\\/engineering.jhu.edu\\\/ExecEd\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/LL-header-logo-v2-e1750094828981.png\",\"width\":225,\"height\":70,\"caption\":\"Executive &amp; Professional Education\"},\"image\":{\"@id\":\"https:\\\/\\\/engineering.jhu.edu\\\/ExecEd\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Certificate Program in Product Management - Executive &amp; Professional Education","description":"Master the full spectrum of product management\u2014from strategy to launch\u2014with Johns Hopkins\u2019 flexible online certification.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/engineering.jhu.edu\/ExecEd\/course\/certificate-program-product-management\/","og_locale":"en_US","og_type":"article","og_title":"Certificate Program in Product Management - Executive &amp; Professional Education","og_description":"Master the full spectrum of product management\u2014from strategy to launch\u2014with Johns Hopkins\u2019 flexible online certification.","og_url":"https:\/\/engineering.jhu.edu\/ExecEd\/course\/certificate-program-product-management\/","og_site_name":"Executive &amp; Professional Education","article_modified_time":"2026-02-24T19:10:12+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/engineering.jhu.edu\/ExecEd\/wp-content\/uploads\/2025\/11\/diverse-business-team-meeting-at-table-2025-03-05-23-06-37-utc-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"19 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/engineering.jhu.edu\/ExecEd\/course\/certificate-program-product-management\/","url":"https:\/\/engineering.jhu.edu\/ExecEd\/course\/certificate-program-product-management\/","name":"Certificate Program in Product Management - Executive &amp; Professional Education","isPartOf":{"@id":"https:\/\/engineering.jhu.edu\/ExecEd\/#website"},"primaryImageOfPage":{"@id":"https:\/\/engineering.jhu.edu\/ExecEd\/course\/certificate-program-product-management\/#primaryimage"},"image":{"@id":"https:\/\/engineering.jhu.edu\/ExecEd\/course\/certificate-program-product-management\/#primaryimage"},"thumbnailUrl":"https:\/\/engineering.jhu.edu\/ExecEd\/wp-content\/uploads\/2025\/11\/diverse-business-team-meeting-at-table-2025-03-05-23-06-37-utc-scaled.jpg","datePublished":"2025-11-03T21:01:58+00:00","dateModified":"2026-02-24T19:10:12+00:00","description":"Master the full spectrum of product management\u2014from strategy to launch\u2014with Johns Hopkins\u2019 flexible online certification.","breadcrumb":{"@id":"https:\/\/engineering.jhu.edu\/ExecEd\/course\/certificate-program-product-management\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/engineering.jhu.edu\/ExecEd\/course\/certificate-program-product-management\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/engineering.jhu.edu\/ExecEd\/course\/certificate-program-product-management\/#primaryimage","url":"https:\/\/engineering.jhu.edu\/ExecEd\/wp-content\/uploads\/2025\/11\/diverse-business-team-meeting-at-table-2025-03-05-23-06-37-utc-scaled.jpg","contentUrl":"https:\/\/engineering.jhu.edu\/ExecEd\/wp-content\/uploads\/2025\/11\/diverse-business-team-meeting-at-table-2025-03-05-23-06-37-utc-scaled.jpg","width":2560,"height":1707,"caption":"High angle view of creative business team at meeting table discussing project with smiling bald man listening to colleagues"},{"@type":"BreadcrumbList","@id":"https:\/\/engineering.jhu.edu\/ExecEd\/course\/certificate-program-product-management\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/engineering.jhu.edu\/ExecEd\/"},{"@type":"ListItem","position":2,"name":"Courses","item":"https:\/\/engineering.jhu.edu\/ExecEd\/courses\/"},{"@type":"ListItem","position":3,"name":"Certificate Program in Product Management"}]},{"@type":"WebSite","@id":"https:\/\/engineering.jhu.edu\/ExecEd\/#website","url":"https:\/\/engineering.jhu.edu\/ExecEd\/","name":"Executive &amp; Professional Education","description":"","publisher":{"@id":"https:\/\/engineering.jhu.edu\/ExecEd\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/engineering.jhu.edu\/ExecEd\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/engineering.jhu.edu\/ExecEd\/#organization","name":"Executive &amp; Professional Education","url":"https:\/\/engineering.jhu.edu\/ExecEd\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/engineering.jhu.edu\/ExecEd\/#\/schema\/logo\/image\/","url":"https:\/\/engineering.jhu.edu\/ExecEd\/wp-content\/uploads\/2025\/04\/LL-header-logo-v2-e1750094828981.png","contentUrl":"https:\/\/engineering.jhu.edu\/ExecEd\/wp-content\/uploads\/2025\/04\/LL-header-logo-v2-e1750094828981.png","width":225,"height":70,"caption":"Executive &amp; Professional Education"},"image":{"@id":"https:\/\/engineering.jhu.edu\/ExecEd\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/engineering.jhu.edu\/ExecEd\/wp-json\/wp\/v2\/course\/21451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/engineering.jhu.edu\/ExecEd\/wp-json\/wp\/v2\/course"}],"about":[{"href":"https:\/\/engineering.jhu.edu\/ExecEd\/wp-json\/wp\/v2\/types\/course"}],"version-history":[{"count":13,"href":"https:\/\/engineering.jhu.edu\/ExecEd\/wp-json\/wp\/v2\/course\/21451\/revisions"}],"predecessor-version":[{"id":26520,"href":"https:\/\/engineering.jhu.edu\/ExecEd\/wp-json\/wp\/v2\/course\/21451\/revisions\/26520"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/engineering.jhu.edu\/ExecEd\/wp-json\/wp\/v2\/media\/21439"}],"wp:attachment":[{"href":"https:\/\/engineering.jhu.edu\/ExecEd\/wp-json\/wp\/v2\/media?parent=21451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/engineering.jhu.edu\/ExecEd\/wp-json\/wp\/v2\/categories?post=21451"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/engineering.jhu.edu\/ExecEd\/wp-json\/wp\/v2\/company?post=21451"},{"taxonomy":"format","embeddable":true,"href":"https:\/\/engineering.jhu.edu\/ExecEd\/wp-json\/wp\/v2\/format?post=21451"},{"taxonomy":"offering","embeddable":true,"href":"https:\/\/engineering.jhu.edu\/ExecEd\/wp-json\/wp\/v2\/offering?post=21451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}