Fundamentals of Product Management

In this hands-on course, you’ll build a strong foundation in the frameworks, tools, and strategic mindset that drive successful product development. Foundations of Product Management offers a comprehensive introduction to the principles and practices that define modern product leadership. Designed for professionals ready to enhance their impact, this course guides you through the entire product lifecycle—from identifying market opportunities to executing a clear, data-informed strategy.

You’ll explore how product managers translate customer needs into business outcomes through market research, customer intelligence, competitive analysis, and strategic decision-making. Through interactive projects and case-based learning, you’ll apply proven techniques to identify opportunities, align business and customer goals, and make informed decisions that deliver measurable impact. Each project simulates a real-world product challenge, allowing you to apply new skills immediately to your professional environment.

This course is led by JJ Rorie, an expert in product management and Associate Professor of the Practice at Johns Hopkins University, where she leads the Product Management curriculum. JJ brings more than 15 years of industry experience advising organizations such as Amazon Robotics, FedEx, and Verizon, and is the Founder and CEO of Shyft PM. She is also the author of IMMUTABLE: 5 Truths of Great Product Managers and host of the Product Voices podcast.

Learners benefit from JJ’s extensive industry perspective and her ability to bridge practical execution with strategic leadership—helping professionals at every level build confidence, credibility, and influence as product leaders.

You’ll also have opportunities to connect directly with JJ through live monthly seminars, where you can ask questions, discuss challenges, and explore how course concepts are being applied in the field. Seminar dates are announced in your course calendar and Canvas notifications.

By the end of this course, you will be able to:

• Apply market research and competitive analysis to shape product decisions.
• Define the product manager’s role and responsibilities across the product lifecycle.
• Develop actionable customer insights through interviews and journey mapping.
• Build and communicate strategic product plans that align stakeholders and drive execution.
• Balance vision, analytics, and influence to lead cross-functional teams effectively.