Certificate Program in Product Management
Start anytime. Learn at your own pace.
Master the complete product management lifecycle — from concept to customer success.
Engineering Management
Online Self-Paced
60 hours
1200
Instructor: JJ Rorie
- Designed and taught by JJ Rorie
- LIVE monthly seminars and office hours
- Engaging learning including video walkthroughs and hands-on activities
- Satisfaction guaranteed. Explore the course with no risk.
- Save $300 with the Certificate vs. buying courses separately
The Certificate in Product Management equips professionals with the frameworks, skills, and confidence to lead products and teams in today’s fast-paced innovation landscape. Across three courses and a capstone project, you’ll learn to conduct market research, develop customer intelligence, build and launch products, and lead with influence and strategic clarity.
Designed and led by JJ Rorie, an expert in product management and Associate Professor of the Practice at Johns Hopkins University, this program combines flexible online learning with live faculty seminars and guided feedback. JJ brings more than 15 years of experience advising organizations such as Amazon Robotics, FedEx, and Verizon, and is the author of IMMUTABLE: 5 Truths of Great Product Managers and host of the Product Voices podcast.
Learners complete the program with a portfolio-ready capstone project, demonstrating their ability to design, plan, and execute real-world product strategies that deliver measurable impact.
Powered by Engineering for Professionals
The #1 Ranked Online Grad Program for Engineering Management by U.S. News & World Report
Johns Hopkins Engineering’s Executive and Professional Education delivers executive education courses from the same faculty and support team behind Johns Hopkins Engineering for Professionals, the nation’s #1 online, part-time graduate program in Engineering Management.
Earning Your Johns Hopkins University Certificate
After completing the course content, you can successfully complete and submit a capstone project to earn your Certificate of Achievement. Apply what you’ve learned to a real or simulated product challenge—developing a product plan, go-to-market strategy, and executive-level presentation.
The project will be reviewed by JJ, who will provide feedback, which can be discussed further during live office hours.
The image is for illustrative purposes only. Actual certificate design subject to change,
The Certificate combines JJ’s 3 sequential cybersecurity courses:
into one bundle, saving you $300 off the cost of buying separately
No Risk: Satisfaction Guaranteed
Feel confident in your learning journey! If the certificate content is too advanced, not advanced enough, or simply doesn’t meet your expectations, we’ve got you covered with our money-back guarantee. Just contact our team within 7 days from purchase to receive a full refund—no questions asked.
Meet Your Instructor
JJ Rorie
Johns Hopkins University
JJ Rorie is a leading authority in product management, known for helping companies and organizations foster innovation and elevate their product practices. She serves as Associate Professor of the Practice at Johns Hopkins University’s Whiting School of Engineering, where she leads the Product Management curriculum and teaches graduate courses in leadership, innovation, and customer discovery. JJ is also the Founder and CEO of Shyft PM and author of IMMUTABLE: 5 Truths of Great Product Managers. With more than 15 years of experience advising and training teams at organizations such as Amazon Robotics, FedEx, Verizon, and Bloomberg, she brings deep industry insight to her teaching. JJ also hosts the Product Voices podcast, featuring conversations with thought leaders on the evolving craft of product management.
JJ is Here to Help!
Questions about course content? Looking for insight on market research or go-to-market strategy? Stop by monthly Zoom office hours to talk with JJ and fellow students about what you’re learning in the course and product management.
Prerequisites
There are no formal prerequisites required—this course welcomes professionals from business, engineering, design, or other backgrounds. To get the most from the course, we recommend:
- A strong foundation in business fundamentals
- Familiarity with basic spreadsheet/data tools (e.g., Excel or Google Sheets)
- Comfort engaging in cross-disciplinary conversations (marketing/engineering/design)
Course Summaries
You’ll learn:
- Lifecycle Analysis: Evaluate a product through its stages of growth, maturity, and decline
- Market & Competitive Research: Conduct an analysis to inform product positioning
- Customer Intelligence: Develop personas and user journey maps that reveal key insights
- Product Strategy Plan: Create a cohesive product strategy with vision, pillars, and measurable goals
You’ll learn:
- Product Design and Innovation Exercise: Apply design principles to build a concept that addresses real customer needs
- Product Roadmap Creation: Build a 12–18 month roadmap with strategic milestones and measurable outcomes
- Go-To-Market Plan: Design a launch strategy integrating marketing, distribution, and performance metrics
You’ll learn:
- Decision-Making Framework Application: Use real scenarios to assess trade-offs and make transparent, evidence-based choices
- Innovation Culture Assessment: Evaluate your organization’s approach to innovation and design strategies to strengthen it
- Leadership Reflection: Analyze your leadership style and develop a plan for coaching, teaching, and building influence
Tab 4 content.
Course Delivery and Support
The courses are delivered entirely online through the industry-leading Canvas Learning Management System. This system is supported by the same instructional design team behind Johns Hopkins’ renowned Engineering for Professionals program, which serves thousands of online graduate students each year. Upon registration, you will receive an email with instructions to create your Hopkins Canvas account and access the videos, readings, files and quizzes.
Certificate Program in Product Management
Engineering Management
1200
Online Self-Paced
60 hours
7 CEUs
No Risk: Explore the Certificate for 7 Days