Product Development & Go-To-Market Execution
Start anytime. Learn at your own pace.
Turn great ideas into successful products.
Engineering Management
Online Self-Paced
20 hours
500
Instructor: JJ Rorie
- Designed and taught by JJ Rorie
- LIVE monthly seminars and office hours
- Engaging learning including video walkthroughs and hands-on activities
- Satisfaction guaranteed. Explore the course with no risk.
- Save $300 with the Certificate vs. buying courses separately
In Product Development & Go-To-Market Execution, you’ll learn how to transform product strategy into real-world outcomes. This course guides you through the end-to-end journey of developing, launching, and managing successful products using proven methodologies and decision-making frameworks.
You’ll gain hands-on experience with agile and waterfall development models, learn to create effective product roadmaps, and plan strategic go-to-market initiatives that align teams and drive customer adoption. Through applied projects, you’ll practice defining requirements, prioritizing features, managing risk, and preparing for post-launch optimization.
Led by JJ Rorie, Associate Professor of the Practice at Johns Hopkins University, this course brings practical insight from decades of product leadership and consulting experience. Learners can also participate in live monthly seminars for real-time discussion and feedback.
By completing this course, you will be able to:
- Build and manage structured product development processes.
- Compare and apply agile, waterfall, and hybrid methodologies.
- Create product roadmaps that translate vision into execution.
- Develop launch and go-to-market strategies that drive adoption and growth.
- Manage products through maturity and decline with data-driven decision-making.
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Save $300 and Earn the Full Certificate
Product Development & Go-To-Market Execution is one of 3 courses in the full
The image is for illustrative purposes only. Actual certificate design subject to change,
Complete this course as well as:
and the capstone project to earn your Johns Hopkins Certificate of Achievement.
Say $300 when you purchase the full Certificate Program in Product Management instead of paying for each individually.
No Risk: Satisfaction Guaranteed
Feel confident in your learning journey! If the certificate content is too advanced, not advanced enough, or simply doesn’t meet your expectations, we’ve got you covered with our money-back guarantee. Just contact our team within 7 days from purchase to receive a full refund—no questions asked.
Meet Your Instructor
JJ Rorie
Johns Hopkins University
JJ Rorie is a recognized leader in product management, known for helping organizations foster innovation and elevate their product practices. She serves as Associate Professor of the Practice at Johns Hopkins University’s Whiting School of Engineering, where she leads the Product Management curriculum and teaches graduate courses in leadership, innovation, and customer discovery. JJ is also the Founder and CEO of Shyft PM and author of IMMUTABLE: 5 Truths of Great Product Managers. With more than 15 years of experience advising and training teams at organizations such as Amazon Robotics, FedEx, Verizon, and Bloomberg, she brings deep industry insight to her teaching. JJ also hosts the Product Voices podcast, featuring conversations with thought leaders on the evolving craft of product management.
JJ is Here to Help!
Questions about course content? Looking for insight on go-to-market strategies? Stop by monthly Zoom office hours to talk with NAME and fellow students about what you’re learning in the course and product development.
Prerequisites
There are no formal prerequisites required—this course welcomes professionals from business, engineering, design, or other backgrounds. To get the most from the course, we recommend:
- A strong foundation in business fundamentals
- Familiarity with basic spreadsheet/data tools (e.g., Excel or Google Sheets)
- Comfort engaging in cross-disciplinary conversations (marketing/engineering/design)
Projects You’ll Build (With Expert Guidance)
- Product Design and Innovation Exercise
Apply design principles to build a concept that addresses real customer needs. - Product Roadmap Creation
Build a 12–18 month roadmap with strategic milestones and measurable outcomes. - Go-To-Market Plan
Design a launch strategy integrating marketing, distribution, and performance metrics.
Course Delivery and Support
The courses are delivered entirely online through the industry-leading Canvas Learning Management System. This system is supported by the same instructional design team behind Johns Hopkins’ renowned Engineering for Professionals program, which serves thousands of online graduate students each year. Upon registration, you will receive an email with instructions to create your Hopkins Canvas account and access the videos, readings, files and quizzes.
Product Development & Go-To-Market Execution
Engineering Management
500
Online Self-Paced
20 hours
2 CEUs
No Risk: Explore the Certificate for 7 Days